NAIMMCQ: Advertising and Promotion

Advertising and Promotion

Showing posts with label Advertising and Promotion. Show all posts

Main members of a distribution channel work together as a cooperative group. Types: corporate, administered, or contractual.

a. Vertical Marketing System
b. Horizontal Marketing System
c. Linear Marketing System
d. Nonlinear Marketing System

Answer: A

Type of distribution: Granting exclusive rights to one dealer in an area.

a. Selective Distribution
b. Exclusive Distribution
c. Direct Distribution
d. Intensive Distribution

Answer: B

Type of distribution: Limiting the number of outlets or dealers. Cooperative (co-op) advertising.

a. Selective Distribution
b. Exclusive Distribution
c. Direct Distribution
d. Intensive Distribution

Answer: A

Type of distribution: Making goods available at every possible location, consumers can buy with a minimum effort, profit is low, but volume is high.

a. Selective Distribution
b. Exclusive Distribution
c. Direct Distribution
d. Intensive Distribution

Answer: D

Individuals act as independent distributors for a manufacturer or private-label marketer.

a. Distribution Channel
b. Resellers
c. Network Marketing
d. Consumer Marketing

Answer: C

Type of Distribution: Selling to customers through resellers or a distribution channel.

a. Direct
b. Indirect

Answer: B

Type of Distribution: Selling directly to consumers.

a. Direct
b. Indirect

Answer: A

Influencing a consumers' perceptions using price.

a. Psychological Pricing
b. Cost
c. Price Element
d. Elemental Pricing

Answer: A

Key factors influencing _______: market demand for the product, costs of production and distribution, competition and corporate objectives, psychological pricing.

a. Cost
b. Value
c. Price
d. Price Element

Answer: C

Amount charged for the good or service.

a. Price
b. Psychological Pricing
c. Cost
d. Price Element

Answer: D

Must consider: identification, containment, protection, convenience, consumer appeal, and economy.

a. Market Segmentation
b. Product Packaging
c. Product Differentiation
d. Product Sampling

Answer: B

Marketer's last chance to communicate and promote.

a. Market Segmentation
b. Product Differentiation
c. Product Packaging
d. Product Sampling

Answer: C

Value of the brand's capital.

a. Differentiation
b. Marketing Value
c. Brand Value
d. Brand Equity

Answer: D

Role of ________: offers recognition and identification of the product. Adds value to the product, offers differentiation, and builds brand loyalty and brand equity.

a. Branding
b. Brand
c. Brand Recognition
d. Market Segmentation

Answer: A