Consumer Behavior
Showing posts with label Consumer Behavior. Show all posts
Showing posts with label Consumer Behavior. Show all posts

Which of the following is true of the information processing perspective to learning?

Which of the following is true of the information processing perspective to learning?









a. It assumes that the human brain is a "black box."
b. It assumes that all cognitive processes are behaviors themselves.
c. It assumes that consumers directly respond to the stimuli to which they are exposed.
d. It assumes that changes in thought and knowledge precipitate behavioral changes.
e. It assumes that no description of what happens inside the human body can adequately explain human behavior.














Answer: D

Sandra and her husband are considering the purchase of a new washer and dryer. They don't know much about high efficiency appliances, so they search the Internet, talk to friends and family, and visit several stores so that they can make a good decision. Sandra and her husband are engaged in _____ learning.

Sandra and her husband are considering the purchase of a new washer and dryer. They don't know much about high efficiency appliances, so they search the Internet, talk to friends and family, and visit several stores so that they can make a good decision. Sandra and her husband are engaged in _____ learning.










a. formal
b. episodic
c. intentional
d. rote
e. avoidance















Answer: C

Most consumers set out to specifically learn information about cars before making a purchase. Many search the Internet and visit dealerships before finalizing the purchase. Which of the following types of learning does this represent?

Most consumers set out to specifically learn information about cars before making a purchase. Many search the Internet and visit dealerships before finalizing the purchase. Which of the following types of learning does this represent?










a. Intentional learning
b. Formal learning
c. Episodic learning
d. Avoidance learning
e. Associative learning













Answer: A

Which of the following approaches to learning focuses on changes in one's conduct that occur as conditioned responses to stimuli, without concern for the cognitive mechanics of the process?

Which of the following approaches to learning focuses on changes in one's conduct that occur as conditioned responses to stimuli, without concern for the cognitive mechanics of the process?










a. Connectivist approach
b. Transformative approach
c. Constructivist approach
d. Behaviorist approach
e. Cognitve approach














Answer: D

Which of the following statements is true regarding the factors that gain consumers' attention?

Which of the following statements is true regarding the factors that gain consumers' attention?











a. All things equal, a consumer is more likely to pay attention to a weaker stimuli than to a stronger stimuli.
b. Contrasting stimuli are extremely ineffective in getting attention.
c. All else equal, smaller items garner more attention than larger ones.
d. In general, a moving object will get more attention than a stationary one.
e. Surprising stimuli are less likely to get consumers' attention.














Answer: D

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology, such as digital video recorders allowing viewers to zoom past commercials, is to get their products integrated into television programs. In some shows, actors are seen driving a Toyota Prius or drinking Pepsi. This sort of advertising is an example of _____.

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology, such as digital video recorders allowing viewers to zoom past commercials, is to get their products integrated into television programs. In some shows, actors are seen driving a Toyota Prius or drinking Pepsi. This sort of advertising is an example of _____.









a. subliminal advertising
b. product placement
c. overt advertising
d. crowd manipulation
e. conquesting














Answer: B

John has very little knowledge of cheese and seldom buys it. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he comes back home after dinner, John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?

John has very little knowledge of cheese and seldom buys it. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he comes back home after dinner, John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?










a. Mere exposure effect
b. Just meaningful difference
c. Skinner's Law
d. Weber's Law
e. Just noticeable difference














Answer: A

Which of the following statements is true of the mere exposure effect?

Which of the following statements is true of the mere exposure effect?









a. The mere exposure effect is created in the presence of attention.
b. The increased liking associated with the mere exposure effect is difficult to elicit.
c. The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
d. The mere exposure effect works best when the consumer has a high involvement in processing the object.
e. The mere exposure effect has the greatest effect on old and familiar objects.














Answer: C

Sara gets information on different competing products and their prices on the Internet and utilizes the data gathered to settle for the best product in the market. In this example, the data gathered by Sara is most likely to be stored in _____ memory.

Sara gets information on different competing products and their prices on the Internet and utilizes the data gathered to settle for the best product in the market. In this example, the data gathered by Sara is most likely to be stored in _____ memory.









a. explicit
b. buffer
c. semantic
d. declarative
e. implicit















Answer: A

The just meaningful difference (JMD) represents:

The just meaningful difference (JMD) represents:








a. the smallest amount of change in a stimulus that would influence consumer consumption and choice.
b. how consumers interpret different information in ways that are biased by their previously held beliefs.
c. the contrast reaction that occurs when a stimulus has characteristics that can be readily recognized as an example of a specific category.
d. how consumers form opinions about one brand over another based on the information provided by marketers.
e. the process by which consumers filter out unwanted details when they are exposed to a stimulus.













Answer: A

A state implemented a much needed hike in gasoline prices, increasing it by $2. This was followed by a public outcry against the price rise. A year later, the state further increased gasoline prices by half a dollar. This time round, the public accepted it as essential even though there was a general murmur of dissatisfaction. Which of the following will best explain the reason for the public's acceptance?

A state implemented a much needed hike in gasoline prices, increasing it by $2. This was followed by a public outcry against the price rise. A year later, the state further increased gasoline prices by half a dollar. This time round, the public accepted it as essential even though there was a general murmur of dissatisfaction. Which of the following will best explain the reason for the public's acceptance? 










a. Preattentive effect
b. Skinner's Law
c. Weber's Law
d. Mere association effect
e. Mere exposure effect















Answer: C

Which of the following laws states that as the intensity of the initial stimulus increases, a consumer's ability to detect differences between two levels of the stimulus decreases?

Which of the following laws states that as the intensity of the initial stimulus increases, a consumer's ability to detect differences between two levels of the stimulus decreases?









a. Law of Diminishing Differences
b. Law of Just Noticeable Differences
c. Skinner's Law
d. Pavlov's Law
e. Weber's Law














Answer: E
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