Ad hoc is a Latin word, meaning ________.

Ad hoc is a Latin word, meaning ________.

A) out of chaos
B) from one, many
C) by that very act
D) with respect to a specific purpose
E) and the rest

Answer: D

Which MIS subsystem is also called a DSS?

Which MIS subsystem is also called a DSS?

A) a marketing decision support system
B) a delivery system for standardized data
C) a data support system
D) detailed systems for standardization
E) a distant system for data

Answer: A

Marketing research conducted on the popular TV program Seinfeld, starring Jerry Seinfeld, was used to illustrate:

Marketing research conducted on the popular TV program Seinfeld, starring Jerry Seinfeld, was used to illustrate:

A) how marketing research always correctly identifies a product or service that will be popular in the marketplace
B) when marketing research should not be used
C) when marketing research predicts a failure yet there is success
D) when marketing research predicts a failure and there is a failure
E) why marketing research may not be applied to all fields, such as entertainment

Answer: C

What is the purpose of the "internal reports system" subsystem of the marketing information system?

What is the purpose of the "internal reports system" subsystem of the marketing information system?

A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems

Answer: C

Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?

Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?

A) marketing research
B) marketing intelligence
C) internal reports system
D) consumer information support system
E) external environment reporting system

Answer: B

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

A) to obtain everyday information about pertinent developments in the environment
B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
D) to generate the particular information needed for the specific situation
E) to gather information not gathered by the other MIS component subsystems

Answer: A

Which of the following marketing information subsystems is NOT continuous?

Which of the following marketing information subsystems is NOT continuous?

A) consumer information support system
B) marketing research system
C) internal report system
D) decision support system
E) marketing intelligence system

Answer: B

Which of the following is an example of a study whose goal is to find opportunities or to identify problems with an existing strategy?

Which of the following is an example of a study whose goal is to find opportunities or to identify problems with an existing strategy?

A) pricing test
B) image analysis
C) web site evaluation
D) environmental analysis studies
E) tracking studies

Answer: D

Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?

Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?

A) marketing research managers closely overseeing the work of subordinates in the marketing research industry
B) tracking research that monitors how well products are performing in the marketplace
C) describing the return on investment of firms using/not using marketing research
D) providing closed circuit TV to monitor the actions of marketing researchers practicing in the field
E) identifying opportunities and problems in the marketplace

Answer: D

The difference between basic research and applied research is that basic research is conducted to:

The difference between basic research and applied research is that basic research is conducted to: 

A) determine the most effective advertising copy
B) determine the most appropriate price for new products
C) determine the most efficient distribution channels for products
D) expand our knowledge rather than solve a specific problem
E) determine the most desired features in new products

Answer: D

Which of the following deals with the role of MIS?

Which of the following deals with the role of MIS?

A) determine decision makers' information needs
B) acquire the needed information
C) distribute information to the decision makers in a form in which they can use it for decision making
D) distribute information to the decision makers at a time when they can use it for decision making
E) all of the above

Answer: E

Which of the following is NOT one of the subsystems of the marketing information system?

Which of the following is NOT one of the subsystems of the marketing information system?

A) internal reports
B) marketing intelligence
C) marketing decision support
D) marketing research
E) consumer information support system

Answer: E

Which of the following is the best definition of marketing research? Marketing research is:

Which of the following is the best definition of marketing research? Marketing research is:

A) the activity of analyzing secondary information and providing executives with timely reports
B) the process of designing experiments that provide decision makers with causal information
C) the linking of consumers with information managers
D) the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem
E) the process of designing, gathering, analyzing, and reporting information that may be used to solve general marketing problems

Answer: D

Which of the following products was actually a failure after marketing research predicted it would be successful?

Which of the following products was actually a failure after marketing research predicted it would be successful?

A) Ice Breakers Pacs
B) Coca-Cola C2
C) Wolfgang Puck's Self-Heating Latte
D) Coca-Cola Blak
E) all of the above

Answer: E

Market research refers to________.

Market research refers to________.

A) applying marketing research to a specific geographical marketing area
B) a process used by businesses to collect information used to make sound business decisions and successfully manage the business
C) a process used by businesses to analyze and interpret information used to make sound business decisions and successfully manage the business
D) the function that links the consumer, customer, and public to the marketer through information
E) information used to identify and define marketing opportunities and problems

Answer: A

Which of the following is the best statement reflecting the purpose of marketing research?

Which of the following is the best statement reflecting the purpose of marketing research?

A) to provide information that improves profitability
B) to link the environments to the firm
C) to link the consumer to the marketer by providing information that can be used in making marketing decisions
D) to link target markets to specific decision makers at all levels within firms
E) to be perceived as providing value to higher level executives within the firm

Answer: A

When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet, Apple saw an opportunity for iTunes. This example illustrates which use of marketing research?

When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet, Apple saw an opportunity for iTunes. This example illustrates which use of marketing research?

A) identify market opportunities and problems
B) generate, refine, and evaluate potential marketing actions
C) monitor marketing performance
D) improve marketing as a process
E) improve marketing research as a process

Answer: A

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

A) is well established in the marketing literature
B) has been recommended by successful marketing executives
C) does not rely on high-pressure selling
D) stresses understanding the competition
E) always puts the customer first

Answer: E

What would a strategy "that allows a firm to truly meet the wants and needs of the consumers within the market segment that is chosen" be called?

What would a strategy "that allows a firm to truly meet the wants and needs of the consumers within the market segment that is chosen" be called?

A) the "niche" strategy
B) the "incentivized" strategy
C) the information strategy
D) the "right" strategy
E) the recommended strategy

Answer: D

In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:

In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely: 

A) reports about the competition
B) reports about customers wants and needs
C) information about market trends and changes
D) the number and sizes of market segments
E) information

Answer: C