Which of the following is an abstract idea inferred from specific instances that are thought to be related?

Which of the following is an abstract idea inferred from specific instances that are thought to be related?

A) Abstract
B) Abstract inference
C) Construct
D) Title abstract
E) Inferred hypothesis

Answer: C

A(n) ________ is a definition of a construct.

A(n) ________ is a definition of a construct.

A) research method
B) standard definition
C) problem statement
D) hypothetical difference
E) operational definition

Answer: B

Which of the following is true of marketing MANAGERS?

Which of the following is true of marketing MANAGERS?

A) They are in staff positions.
B) They are trained in research techniques.
C) They are responsible for generating information.
D) They possess line positions.
E) none of the above

Answer: D

In creating research objectives, researchers should keep which four important qualities of objectives in mind?

In creating research objectives, researchers should keep which four important qualities of objectives in mind?

A) precise, operational, detailed, concise
B) precise, objective, detailed, concise
C) precise, operational, detailed, clear
D) precise, operational, symptomatic, clear
E) timely, cost-benefit, axiomatic, detailed

Answer: C

Which of the following is NOT true of a good research objective?

Which of the following is NOT true of a good research objective?

A) It specifies from whom information will be gathered.
B) It specifies what information (construct) is needed.
C) It should specify the unit of measurement used to gather the information.
D) It should word questions used to gather the information in the respondents' frame of reference.
E) It should word questions used to gather the information in the researchers' frame of reference.

Answer: E

_____ are statements that are taken for true for the purposes of argument or investigation.

_____ are statements that are taken for true for the purposes of argument or investigation.

A) Hypotheses
B) Logical, projective statements
C) Tentative statements
D) Forecasts
E) Objectives

Answer: A

The quantity and quality of evidence a manager possesses for each of his or her assumptions is known as the:

The quantity and quality of evidence a manager possesses for each of his or her assumptions is known as the:

A) quantity and quality of evidence
B) information gap
C) information state
D) hypothesis state
E) hypothesis statement

Answer: C

Differences between the current information state and the desired information state are known as:

Differences between the current information state and the desired information state are known as:

A) irreconcilable
B) conflicting
C) information gaps
D) hypothetical differences
E) stretches in assertions

Answer: C

A(n) ________ is the predesignation of some quality of a measured attribute necessary for a predetermined action to take place.

A(n) ________ is the predesignation of some quality of a measured attribute necessary for a predetermined action to take place.

A) research standard
B) action rule
C) action standard
D) tipping point
E) tipping line

Answer: C

Your authors list memory, relevance and believability as examples of ________.

Your authors list memory, relevance and believability as examples of ________.

A) standards
B) actions
C) assertions
D) constructs
E) consequences

Answer: D

When defining the problem it is important:

When defining the problem it is important:

A) to define the most likely possible causes
B) to define at least ten possible causes
C) to define all possible causes
D) to assess nothing; you must define the cause
E) none of the above; you are seeking to determine the problem, not causes

Answer: C

Which of the following is a possible decision alternative (as discussed in the book)?

Which of the following is a possible decision alternative (as discussed in the book)?

A) Price changes
B) Product modification
C) Product improvement
D) both B and C
E) all of the above

Answer: E

_____ are the results of marketing actions.

_____ are the results of marketing actions.

A) Assumptions
B) Consequences
C) Hypotheses
D) Assertions
E) Objectives

Answer: B

When defining the problem the manager and the researcher make assertions that certain conditions exist or that certain reactions will take place if the considered solutions are implemented. These assertions are known as:

When defining the problem the manager and the researcher make assertions that certain conditions exist or that certain reactions will take place if the considered solutions are implemented. These assertions are known as:

A) problem definition assertions
B) possible cause assertions
C) reasonable doubts/reasonable assurances
D) assumptions
E) researcher assumptions

Answer: D

_____ are important and deserve researcher attention because they are the glue that holds the decision process together.

_____ are important and deserve researcher attention because they are the glue that holds the decision process together.

A) Problem definition assertions
B) Assumptions
C) Possible cause assertions
D) Reasonable doubts/reasonable assurances
E) Hypotheses

Answer: B

Which of the following best describes the role of the researcher in problem definition?

Which of the following best describes the role of the researcher in problem definition?

A) to help managers ensure they have properly defined the problem
B) to help managers ensure they have properly defined the problem particularly when managers have not yet defined the problem in general terms
C) to help managers ensure they have properly defined the problem particularly when managers have already defined the problem very specifically
D) the researcher should not be involved in problem definition but must remain totally objective
E) none of the above - managers define problems and researchers carry out the research objectives

Answer: C

To help managers properly define the problem the researcher may conduct their own investigation to develop alternative problem definitions. This additional investigation may take the form of what is called:

To help managers properly define the problem the researcher may conduct their own investigation to develop alternative problem definitions. This additional investigation may take the form of what is called:

A) a situation analysis
B) the preliminary problem definition analysis
C) the problem definition analysis
D) a problem situation analysis
E) an investigation of "preliminary proceedings"

Answer: A

In the world of research, RFP stands for:

In the world of research, RFP stands for:

A) request for proposals
B) research for profit
C) research for problem
D) request from production
E) requests for problems

Answer: A

Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.

Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.

A) RFZ's
B) RFD's
C) RFP's
D) RRR's
E) RPF's

Answer: C

Which of the following questions should researchers ask when assessing symptoms?

Which of the following questions should researchers ask when assessing symptoms?

A) Can the symptoms be corroborated by other factors identified in the situation analysis?
B) Are the symptoms aberrant?
C) Are the symptoms likely to occur again?
D) A and B
E) all of the above

Answer: E