Book publishers pay authors by a system known as:

Book publishers pay authors by a system known as:

A. royalties
  B. commissions
  C. word count
  D. page count
  E. number of sales

 Answer Key: A

The alternative press:

The alternative press:

  A. is also called the dissident press.
  B. was revived in the late 1950s and 1960s.
  C. challenged the conventional wisdom and espoused "radical" ideas.
D. became an outlet for social protest.
E. all of the above

 Answer Key: E

"Muckrakers" were America's first:

"Muckrakers" were America's first:

  A. scandalmongers.
  B. political writers.
  C. yellow journalists.
D. investagative reporters.
  E. society writers.
 Answer Key: D

Sedition is:

Sedition is:

  A. the process by which government certifies members of the press to cover news stories.
  B. language that damages a person by questioning that person's reputation.
  C. another name for yellow journalism.
D. writing that, authorities believe, could incite rebellion against the government.
  E. another name for the alternative press.

 Answer Key: D

From the beginning, __ have been magazines' best audience.

From the beginning,  __ have been magazines' best audience.

  A. recent immigrants
  B. single high income professionals
  C. young men
  D. people living in rural areas
E. women

 Answer Key: E

Advertising makes up about __ of printed space in daily newspapers.

Advertising makes up about ________ of printed space in daily newspapers.

A. one-half
  B. three-fourths
  C. one-third
  D. two-thirds
  E. one-tenth

 Answer Key: D

The first book published in America was:

The first book published in America was:

  A. Poor Richard's Almanack.
  B. Description of New England.
C. The Bay Psalm Book.
  D. Pilgrim's Progress.
  E. Common Sense.

 Answer Key: C

The average U.S. adult spends more than ___ of his or her waking life with the mass media.

The average U.S. adult spends more than __________ of his or her waking life with the mass media.

  A. 20 percent
  B. 30 percent
C. 50 percent
  D. 75 percent
  E. 90 percent

 Answer Key: C

What was the U.S. federal government's first attempt to control the press?

What was the U.S. federal government's first attempt to control the press?

  A. the Alien and Sedition Laws
B. the Stamp Act
  C. the tax on new printing presses
  D. the Newspaper Licensing Act
  E. the Anti-Muckraking Act
 Answer Key: A

Textbooks account for which percentage of the book market?

Textbooks account for which percentage of the book market?

  A. 5 percent
B. 40 Percent
  C. 75 percent
  D. 9 percent
  E. 16 percent
 Answer Key: B

Language that incites rebellion against the government is called:

Language that incites rebellion against the government is called:

  A. libelous
B. seditious
  C. alien
  D. copyright infringement
  E. none of the above

 Answer Key: B

Typically an agent's fee is ____ of the author's royalties.

Typically an agent's fee is ____ of the author's royalties.

  A. 5 percent
B. 10-15 percent
  C. 25-30 percent
  D. 40 percent
  E. 50 percnet

 Answer Key: B

The media:

The media:

  A. provide information and entertainment.
  B. affect political institutions.
  C. affect social institutions.
  D. affect cultural institutions.
E. all of the above

 Answer Key: E

Paperback books

Paperback books

  A. drastically dropped the price of books.
  B. could fit into a pocket or purse.
  C. democratized reading in America.
  D. became popular when Pocketbooks began publishing best sellers in 1939.
E. all of the above

 Answer Key: E

All of the following are consumer magazines except:

All of the following are consumer magazines except:

  A. Parenting
B. American Medical News
  C. Time
  D. Maxim
  E. Glamour

 Answer Key: B

The American law principle that truth is the best defense against libel ws established by the colonial case of:

The American law principle that truth is the best defense against libel ws established by the colonial case of:

  A. Benjamin Franklin
B. John Peter Zenger
  C. John Campbell
  D. James Franklin
  E. Benjamin Harrison

 Answer Key: B

Of all the media __ is/are growing the fastest.

Of all the media _____ is/are growing the fastest.

  A. television
B. digital media
  C. newspapers
  D. radio
  E. movies

 Answer Key: B

The average magazine reader today:

The average magazine reader today:

  A. has not graduated from high school.
B. owns a home and works full-time.
  C. has no children.
  D. owns a foreign car.
  E. does not read newspapers.

 Answer Key: B