Peoples' perception of an object or event results from an interaction between their:

Peoples' perception of an object or event results from an interaction between their:

a. likes and dislikes.
b. emotions and thoughts.
c. stimulus factors and individual factors.
d. needs and wants.


Answer is C

_____ is an imbalance between a consumer's actual and desired states.

_____ is an imbalance between a consumer's actual and desired states.

a. Need
b. Attitude
c. Affect
d. Equilibrium


Answer is A

Challenges of ______: Generic brands, location, energy costs, branding.

Challenges of ______: Generic brands, location, energy costs, branding.

a. Manufacturers
b. Distribution & Retail
c. Producers
d. Shoppers





Answer: B

Strategies of _______: Merchandising, Cost reduction, Location management, and logistics.

Strategies of _______: Merchandising, Cost reduction, Location management, and logistics.

a. Distribution & Retail
b. Manufacturers
c. Producers
d. Shoppers






Answer: A

Characteristics of _______: Service focused, product-based, geographically sensitive.

Characteristics of _______: Service focused, product-based, geographically sensitive.

a. Distribution & Retail
b. Manufacturers
c. Producers
d. Shoppers








Answer: A

Challenges for ________: Product development, life cycle, fuel/transportation costs, environmental & sustainability.

Challenges for ________: Product development, life cycle, fuel/transportation costs, environmental & sustainability.

a. Shoppers
b. Manufacturers
c. Producers
d. Distribution & Retail







Answer: B

Strategies for _______: Volume, Portfolio based diversification, market expansion.

Strategies for _______: Volume, Portfolio based diversification, market expansion.

a. Shoppers
b. Manufacturers
c. Producers
d. Distribution & Retail







Answer: B

Characteristics of ______: branded/shopping products, marketing/consumer focused organizations.

Characteristics of ______: branded/shopping products, marketing/consumer focused organizations.

a. Shoppers
b. Distribution & Retail
c. Producers
d. Manufacturers








Answer: D

Stage 2: ___________.

Stage 2: ___________.

a. Manufacturers
b. Distribution & Retail
c. Producers
d. Shoppers







Answer: A

Challenges of _____: Branding, Raw material costs, Fuel/transportation costs, environmental & sustainability.

Challenges of _____: Branding, Raw material costs, Fuel/transportation costs, environmental & sustainability.

a. Manufacturers
b. Distribution & Retail
c. Producers
d. Shoppers








Answer: C

Strategies of ______: volume, longer-term contracts, efficiency increase.

Strategies of ______: volume, longer-term contracts, efficiency increase.

a. Producers
b. Distribution & Retail
c. Manufacturers
d. Shoppers








Answer: A

Characteristics of _______: Commodity products, Geographically diverse operations.

Characteristics of _______: Commodity products, Geographically diverse operations.

a. Distribution & Retail
b. Producers
c. Manufacturers
d. Shoppers








Answer: B

Stage 1: _________

Stage 1: _________

a. Distribution & Retail
b. Shoppers
c. Manufacturers
d. Producers








Answer: D

Functions of _________: 1) Assortment, 2) Breaking Bulk, 3) Holding Inventory, 4) Service

Functions of _________: 1) Assortment, 2) Breaking Bulk, 3) Holding Inventory, 4) Service

a. Retailing
b. CPG Supply Chain
c. Wholesale
d. Merchandising









Answer: A

Sale of products to customers for end-use.

Sale of products to customers for end-use. 

a. Inventory
b. CPG Supply Chain
c. Retailing
d. Merchandising






Answer: C

Producers, Manufacturers or Processors, Food Away from Home or Food/CPG at Home, Consumer.

Producers, Manufacturers or Processors, Food Away from Home or Food/CPG at Home, Consumer.

a. The Food Chain
b. Food/CPG Supply Chain
c. Marketing CPG Chain
d. Marketing Supply Chain







Answer: B

In-store (shopper), how people behave in the shopping process.

In-store (shopper), how people behave in the shopping process.

a. The User
b. The Chooser






Answer: B

Pre-store (customer), the mindset of what people want in a brand/product.

Pre-store (customer), the mindset of what people want in a brand/product.

a. The User
b. The Chooser








Answer: A

The __________ and the shopper are not always the same person.

The __________ and the shopper are not always the same person. 

a. End Consumer
b. Customer
c. Buyer
d. Boss







Answer: A

When segmentation affects the "look, feel, taste" of products it goes as far as ____________.

When segmentation affects the "look, feel, taste" of products it goes as far as ____________. 

a. Customer Relations
b. Customer Centricity
c. FMCG
d. Mass Customization








Answer: D