Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sells its products to ________ markets.

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sells its products to ________ markets.

A) business
B) government
C) consumer
D) internal
E) financial






Answer: A

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.

A) reactive
B) proactive
C) adversarial
D) passive
E) team work





Answer: B

Legislation affecting business around the world will continue to ________.

Legislation affecting business around the world will continue to ________.

A) become standardized
B) increase
C) remain steady
D) decrease
E) threaten the American domestic economy

Answer: B

A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.

A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.

A) social
B) cultural
C) political
D) cultural-economic
E) natural

Answer: B

Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.

Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.

A) environmental stance
B) proactive stance
C) natural perspective
D) natural-management perspective
E) relationship-building perspective

Answer: B

Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.

Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.

A) numbers of nontraditional families
B) family size
C) levels of education
D) social class awareness
E) ethnic diversity

Answer: C

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

A) cultural
B) political
C) technological
D) economic
E) natural





Answer: D

Value marketing is the strategy of offering consumers ________.

Value marketing is the strategy of offering consumers ________.

A) high quality at a high price
B) luxury quality at a high price
C) lesser quality at a low price
D) reasonable quality at a fair price
E) little quality at a low price

Answer: D

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

A) raw material market
B) natural environment
C) endangered environment
D) green movement
E) factors of production





Answer: B

A consumer organization, environmental group, or minority group has challenged your firm's stand on a local issue. Your firm is being challenged by a ________ public.

A consumer organization, environmental group, or minority group has challenged your firm's stand on a local issue. Your firm is being challenged by a ________ public.

A) local
B) general
C) government
D) citizen-action
E) media

Answer: D

Workers, managers, and members of the board are all part of a company's ________ public.

Workers, managers, and members of the board are all part of a company's ________ public.

A) general
B) internal
C) local
D) intermediary
E) market





Answer: B

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.

A) business
B) reseller
C) government
D) consumer
E) marketing intermediary

Answer: D

Research has shown that the most important demographic trend in the United States is the ________.

Research has shown that the most important demographic trend in the United States is the ________.

A) changing age structure of the population
B) mobility of families
C) slowing birth rate
D) increasing number of professional jobs
E) aging population




Answer: A

All of the groups within a company are called the ________.

All of the groups within a company are called the ________.

A) cultural environment
B) local public
C) internal environment
D) corporate culture
E) general public

Answer: C

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. 

A) financial intermediaries
B) physical distribution firms
C) marketing services agencies
D) resellers
E) wholesalers





Answer: A

A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

A) team
B) competitor
C) market
D) public
E) intermediary




Answer: D