NAIMMCQ: Media

Media

Showing posts with label Media. Show all posts

Which moving picture innovator projected images of running horses?

a- Thomas Edison
b- The Lumiere Brothers
c- Adolph Zucker
d- Eadweard Muybridge

Answer: D

Which represent the largest revenue stream for major film studios?

a- Domestic Box Office
b- Foreign Box Office
c- DVDs
d- Streaming and Digital Downloads

Answer: B

As of 2012, which Multichannel Video Programming Distributor boasted the largest subscriber base (22,249,000 people)?

a- Comcast
b- Time Warner Cable
c- DirecTV
d- DISH Network

Answer: A

Which Quiz Show is most notoriously associated with the scandals of the 1950s?

a- Jeopardy
b- $64,000 Question
c- Twenty-One
d- Match Game

Answer: C

Which inventor received a patent for "wireless telegraphy" in 1896?

a- Heinrich Hertz
b- Guglielmo Marconi
c- Lee DeForest
d- Reginald Fessenden

Answer: B

Who received the first patent for electronic television in 1930?

a- Paul Nipkow
b- Philo Farnsworth
c- Edwin Armstrong
d- David Sarnoff

Answer: B

Which act of Congress established the FCC?

a- Radio Act of 1912
b- Radio Act of 1927
c- Radio Act of 1934
d- Telecommunication Act of 1996

Answer: C

What term did AT&T use for airing ads in the early days of radio?

a- ad-casting
b- toll broadcasting
c- commercial telephony
d- sponsor showcasing

Answer: B

Which inventor received a patent for "wireless telegraphy" in 1896?

a- Heinrich Hertz
b- Guglielmo Marconi
c- Lee DeForest
d- Reginald Fessenden

Answer: B

Which organization was founded at the start of the 20th century to collect copyright fees for music publishers and writers?

a- FCC
b- The US Court of Copyright Law
c- ASCAP

Answer: C

Which company is associated with making record players into pieces of furniture at the start of the 20th century?

a- RCA
b- Pioneer
c- Victor
d- CBS

Answer: C

What unusual material was used in the earliest experiments with sound recording?

a- hog's hair
b- banana peels
c- tortoise shells
d- chocolate

Answer: A

Hunter Thompson, Joan Didion, and Truman Capote are all writers who practiced ____.

a- precision journalism
b- yellow journalism
c- advocacy journalism
d- literary journalism
e- objective journalism

Answer: D

What did Adolph Ochs do to distinguish the New York Times from Hearst and Pulitzer newspapers?

a- He created a catchy slogan for the paper
b- He made is cheaper and more accessible to the middle-class
c- He focussed on a more exciting sensational stories
d- He focussed on the documentation of major events and issues, rather than sensational stories

Answer: D

In the late 1700s, the two types of daily papers in the American colonies were ___.

a- commercial papers and political papers
b- political papers and penny papers
c- commercial papers and penny papers
d- yellow papers and the penny press

Answer: A

Which word is most closely associated with a book challenge?

a- competition
b- censorship
c- subsidiary rights
d- learning disability

Answer: B

The popular paperbacks and dime novels of the late 1880s were sometimes referred to as pulp fiction because ____.

a- of their trashy tabloid-like content
b- of the cheap machine-made pulp paper they were printed on
c- the author of the first popular paperback was Thomas Pulp
d- of their disposable nature

Answer: B

In the business concept of convergence, "cross platform" describes:

a- international collaboration
b- rival companies
c- consolidation of media holdings
d- producing both hardware and software

Answer: C

With respect to "Culture as a Skyscraper," which is an example of high culture?

a- Hamlet
b- Wheel of Fortune
c- TMZ
d- Rolling Stones

Answer: A

What technology does the text associate with the start of the Electronic Era?

a- electric light
b- telegraph
c- radio
d- Tesla coil

Answer: B