In the Hofstede study of differences in cultural lifestyles, which of these countries had a low score in the dimension of long-term versus short-term orientation?
a.
China
b.
Japan
c.
South Korea
d.
The United States
e.
Hong Kong
Understanding and fully appreciating the nuances of different cultural traits and patterns, requiring "getting one's feet wet" over a sufficient length of time is called:
a.
self-reference criterion.
b.
ethnocentrism.
c.
cultural assimilation.
d.
interpretive knowledge.
e.
multi-cultural understanding.
Focus groups consist of __________ consumers representative of the proposed target audience.
a.
8 to 12
b.
20 to 30
c.
fifty plus
d.
at least 100
e.
no more than 3
U.S. retailers have found that U.S. -style retail outlets baffle overseas consumers with their size and warehouse-like atmosphere. This signifies a difference in
a.
values and attitudes.
b.
material elements.
c.
aesthetics.
d.
manners and customs.
e.
social institutions.
Which of the following is NOT a potential way in which negotiators may not be prepared?
a.
Insufficient understanding of different ways of thinking
b.
Insufficient attention to the necessity to save face
c.
Insufficient knowledge and appreciation of the host country
d.
Insufficient recognition of the decision-making process
e.
Insufficient amount of gifts and bribes being offered
The process of translating a foreign language advertisement back to the original language by a different person than the one who made the first translation is referred to as __________.
a.
back translation
b.
dual translation
c.
reverse translation
d.
double translation
e.
extra work
Examples of cultures in which people are comfortable with small amounts of personal space include ________.
a.
Saudi Arabia and Latin America
b.
Latin America and North America
c.
North America and Saudi Arabia
d.
United States and Canada
e.
Canada and France