Marketers can attempt to shape the outcome of the post purchase evaluation by:
a. helping consumers to identify potential problems or needs.
b. offering personal assistance with any problem experienced with the product.
c. attempting to convince consumers that a competing brand does not meet their criteria.
d. trying to get consumers to expand their evoked sets to include their product.
Answer is B
Which of the following consumer problem-solving behaviors requires the least effort?
a. Extended problem solving
b. Limited problem solving
c. Routinized response behavior
d. Variety seeking buying behavior
Answer is C
The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:
a. limited problem solving.
b. extended problem solving.
c. routinized problem solving.
d. intensive problem solving.
Answer is A
When a product is unique or difficult to categorize, the thought process involved in a purchase decision is known as:
a. research analysis.
b. extensive buying analysis.
c. limited problem solving.
d. extended problem solving.
Answer is D
Trevor Miguel, a Mexican national, is relocating to America. He is in search of a house and is following up closely with the realtor and his agents. Trevor would be involved in which of the consumer problem-solving behaviors?
a. Routinized response behavior
b. Variety-seeking buying behavior
c. Extended problem solving
d. Limited problem solving
Answer is C
Cynthia and William enter Franklin's Electronics to buy a television set. They had previously planned to replace their 10-year-old color set with a new model of the same brand but are surprised by the array of brands the store offers, each having a special feature. They decide to take their time and look at every type of TV Franklin's has to offer. Cynthia and William are exhibiting _____ response behavior.
a. routinized
b. variety seeking
c. extended
d. limited
Answer is D