All of the following are true

All of the following are true 

a.
cultural inflexibility can result in lost sales.
b.
large, well known companies can usually bypass cultural issues because of their size.
c.
cultural incompetence can result in poor customer relationships.
d.
the internal efficiency of a company may be weakened if everyone is not on the same wave length.
e.
cultural risk is just as real as commercial or political risk.

EXCEPT: (B all companies need to deal with the cultural aspect of the host country)