Clustering techniques applied to segmenting markets __________.
A. eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumersB. remove the need for managerial judgment
C. usually require computers to group people based on data from market research
D. doesn’t apply to demographic data
E. is time consuming and expensive
BUS 475
- Although the U.S. has had a longstanding agreement with _____ after the passage of NAFTA, _____ became the United States’ second largest trading partner.
- One study found that manufacturing labour costs about _____ an hour in China, compared to _____ dollars in the United States.
- Which country does the text describe as becoming the largest producer and consumer of many of the world’s goods?
- Which social responsibility theory has been advocated by Novel Prizewinning economist Milton Friedman?
- An agent’s obligation to perform in accordance with the terms of the agency arrangement is the agent’s duty of:
- Which of the following is true about “proof of claims?”
- Which of the following statements is true regarding the relationship of law and ethics?
- An agent’s duty of notification can best be described as a duty to:
- Which of the following is correct about litigating commercial disputes?
- The tort of palming off involves:
- The tort of intentional interference with contractual relations requires the following except:
- To be guilty of monopolization, the defendant must:
- Which of the following is correct about interpretive rules?
- The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called:
- The three basic tasks of ALL managers, according to the text, are:
- An Australian wine producer, facing declining sales at home, set up a new channel of distribution to sell wine in the United States. This seems to be an effort at:
- Regarding organizational buying, the people who have the power to select or approve the supplier–especially for larger purchases–are called:
- In comparison to the buying of final consumers, the purchasing of organizational buyers:
- is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
- The economists’ view of buyers:
- The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called:
- The “four Ps” of a marketing mix are:
- A firm’s “marketing mix” decision areas would NOT include:
- The statement, “Of course people will buy our product–each of its features is better than the competition,” most closely reflects which consumer behavior concept?