During benchmarking, an organization can compare its processes and products to competitors in its own industry and to noncompetitors outside the industry. What is a main benefit of comparing a firm’s performance against an organization it does not consider a competitor?

During benchmarking, an organization can compare its processes and products to competitors in its own industry and to noncompetitors outside the industry. What is a main benefit of comparing a firm’s performance against an organization it does not consider a competitor?

A. A noncompetitor may allow an organization to see its practices more readily than a competitor in the same industry.
B. There is no benefit to benchmarking a firm against a noncompetitor.
C. A noncompetitor may be easier to find and benchmark, because the top firms in the world are so diverse.
D. A noncompetitor may be the world leader in a specific process or practice, and an organization can learn from it.


Management

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