is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

A.  Failure avoidance rate
 B.  Competitors market share rate
 C.  Customer perceived value
 D.  Report rating
 E.  Perceived usefulness


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