is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
A. Market scanningB. Positioning
C. Brand familiarity
D. Customer relationship management (CRM)
E. Market segmentation
is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
B. Positioning
C. Brand familiarity
D. Customer relationship management (CRM)
E. Market segmentation