The phenomenon of magnification of demand variability as we move from the customer to the producer in the supply-chain is referred to as the:

The phenomenon of magnification of demand variability as we move from the customer to the producer in the supply-chain is referred to as the:

A.  price deflator
 B.  Just-in-time approach
 C.  bullwhip effect
 D.  Elasticity of demand
 E.  postponement effect


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