When segmenting broad product-markets, cost considerations tend

When segmenting broad product-markets, cost considerations tend


A. to encourage managers to disregard the criterion that a product-market segment should be substantial
B. to lead to more aggregating
C. to be unimportant as long as the segmenting dimensions are operational
D. to lead to a large number of small, but very homogeneous, product-market segments


Marketing

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