According to Kotler, an attractive target market for a business needs to be as followed:

According to Kotler, an attractive target market for a business needs to be as followed:


A. Measurable, specific, attractive, important
B. Profitable, sustainable, unique, realistic
C. Specific, social, economic, structured
D. Realistic, accessible, significant, measurable
E. Accessible, actionable, measurable, substantial
F. None of the above is correct

Answer: E. Accessible, actionable, measurable, substantial


Marketing

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