Identify the correct sentence:
A. Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.
B. Differentiation is based on customers' unique resources and capabilities.
C. Differentiation activities are always small details which are not necessarily known by the customers.
D. A competitive advantage implies that a whole system of marketing activities is offered.
E. All successful brands manage to change the customer's beliefs and attitude.
F. a) and e)
A. Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.