The elaboration likelihood model (ELM) suggests that _______.

The elaboration likelihood model (ELM) suggests that _______.

The elaboration likelihood model (ELM) suggests that _______.


  a. when we go with our gut feeling, we are using the peripheral route
b. emotional appeals will trigger the central route
c. peripheral route processing is more influential than central route processing
d. once we trigger the peripheral route, it is impossible to use the central route