The marketing objective « Increase revenue by 3% until the end of 2014 » does not correspond to the following SMART criteria:

The marketing objective « Increase revenue by 3% until the end of 2014 » does not correspond to the following SMART criteria:

The marketing objective « Increase revenue by 3% until the end of 2014 » does not correspond to the following SMART criteria:


A. A
B. M
C. T
D. R
E. S
F. It corresponds to all SMART criteria.

Answer: E. S