The set of marketing tools a firm uses to implement its marketing strategy is called the:
A. Promotion mix
B. Product mix
C. Market offer
D. Marketing mix
E. Differentiation activities
Answer: D. Marketing Mix
The set of marketing tools a firm uses to implement its marketing strategy is called the:
A. Promotion mix
B. Product mix
C. Market offer
D. Marketing mix
E. Differentiation activities
Answer: D. Marketing Mix