Celebrities are paid millions of dollars to endorse products in commercials because the advertisers believe the celebrities have ________ power.

Celebrities are paid millions of dollars to endorse products in commercials because the advertisers believe the celebrities have ________ power.

Celebrities are paid millions of dollars to endorse products in commercials because the advertisers believe the celebrities have ________ power.



A) personal
B) referent
C) expert
D) legitimate
E) star


Answer: B