A written document that acts as a guidebook of marketing activities for the marketing manager is known as the:
a. strategic plan
b. mission statement
c. strategy document
d. vision statement
e. marketing plan
Answer: E
A written document that acts as a guidebook of marketing activities for the marketing manager is known as the:
a. strategic plan
b. mission statement
c. strategy document
d. vision statement
e. marketing plan
Answer: E