To achieve and sustain a competitive advantage, effective executives build and maintain strong competitive positions, create barriers to entry, or take advantage of naturally high costs of entry. This describes the means to create sustainable competitive advantage according to:

To achieve and sustain a competitive advantage, effective executives build and maintain strong competitive positions, create barriers to entry, or take advantage of naturally high costs of entry. This describes the means to create sustainable competitive advantage according to:


a) The Industry (external) approach to competitive advantage
b) The Five Forces Model
c) The resource-based approach to competitive advantage
d) The Resource (internal) view.


Answer: A


Economics

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