Yield management is most likely to be used in which one of the following situations?

Yield management is most likely to be used in which one of the following situations?




a. a fast food restaurant with wide demand fluctuations during the day
b. a dental clinic that wants to fill its appointment book
c. a firm with a good counterseasonal product mix
d. a shipping company that can change its fleet size easily
e. an airline attempting to fill "perishable" seats at maximum revenue



Answer: E


ISDS 3115

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