Eve is creating an argument for a general audience on why tri-coloured pens are superior to single-coloured pens. Which of the following scenarios would create the highest persuasion?
A)
A two-sided message that is well rehearsed. Before giving the speech Eve explains that she is the CEO of a major pen company that has sold billions of pens over the last 10 years.
B)
A one-sided message with a lot of eye contact. It does not really matter what is in her speech, as Eve just needs to look credible.
C)
Either a one- or two-sided message, but before giving her speech, Eve makes herself look extremely attractive. The message is well presented and easy to understand.
D)
A strong two-sided message that is concise and well reasoned. Eve researches many reasons why her product is superior to a usual pen.
Answer: C