Ignacio is an artist who has just created an unusual t-shirt design that may not appeal to everyone. While it does not resemble other popular designs, he would still like to get feedback to use to promote further sales. According to cognitive dissonance theory, which of the following marketing schemes would lead to Ignacio receiving the most positive reviews?

Ignacio is an artist who has just created an unusual t-shirt design that may not appeal to everyone. While it does not resemble other popular designs, he would still like to get feedback to use to promote further sales. According to cognitive dissonance theory, which of the following marketing schemes would lead to Ignacio receiving the most positive reviews?




A)
Charging $5 per t-shirt with Ignacio's design, informing customers it's to cover the cost of the t-shirt only.
B)
Giving the first ten t-shirts away for free in hopes of better reviews.
C)
Charging $20 per t-shirt with Ignacio's design, allowing him to make a profit.
D)
Paying the first ten individuals $5 to take a t-shirt and provide feedback.



Anaswer: C