A brand's _________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
a. Value Proposition
b. Market Offerings
c. Consumer Needs, Wants, and Demands
d. Exchanges and Relationships
Answer: A
A brand's _________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
a. Value Proposition
b. Market Offerings
c. Consumer Needs, Wants, and Demands
d. Exchanges and Relationships
Answer: A