A business unit that usually generates more than it needs to maintain its market share is called a(n) ___ in the portfolio matrix.
a. star
b. cash cow
c. problem child
d. dog
e. independent
Answer: B
A business unit that usually generates more than it needs to maintain its market share is called a(n) ___ in the portfolio matrix.
a. star
b. cash cow
c. problem child
d. dog
e. independent
Answer: B