A customer feedback survey conducted by an auto dealer found that about 75 percent of customers reported satisfaction with the order processing, delivery, and post-sale services. This indicates that:

A customer feedback survey conducted by an auto dealer found that about 75 percent of customers reported satisfaction with the order processing, delivery, and post-sale services. This indicates that: 











A. customer satisfaction increases due to the product-oriented approach.
B. spending more on emphasizing product features creates a sustainable competitive advantage.
C. customer satisfaction is influenced by factors other than the product itself.
D. customer intimacy is the least important factor in determining customer satisfaction.













Answer: C


Marketing

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