A firm is considering introducing a new product category in a highly competitive environment. The marketers obtain customer perceptions of the new product concept relative to likely substitute products on various critical determinant attributes. Which of the following stages of the product positioning process is the firm currently in?
A. Determining customers' most preferred combination of determinant attributes
B. Examining the fit between preferences of market segments and current position of product
C. Determining product's current location in the product space and intensity
D. Identifying relevant set of competitive products serving a target market
Answer: D