A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.

A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.

A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.









a. Undifferentiated (mass) marketing
b. Concentrated Marketing
c. Target Market
d. Differentiated (segmented) marketing













Answer: B