A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.

A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.

A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.








a. Social Class
b. Subculture
c. Opinion Leader
d. Word-of-Mouth influence











Answer: C