A principle of sustainable marketing where a company makes marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.

A principle of sustainable marketing where a company makes marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.










a. Customer Value Marketing
b. Consumer Oriented Marketing
c. Societal Marketing
d. Innovative Marketing















Answer: C


Marketing

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