Advertiser must next develop this, also known as a big idea, that will bring the message strategy to life in a distinctive and memorable way.

Advertiser must next develop this, also known as a big idea, that will bring the message strategy to life in a distinctive and memorable way.

Advertiser must next develop this, also known as a big idea, that will bring the message strategy to life in a distinctive and memorable way.









a. Message Strategy
b. Consumer-Generated Messages
c. Message Execution
d. Creative Concept










Answer: D