___ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.
a. contrasting
b. comparative
c. pioneering
d. superlative
e. differentiational
Answer: B
___ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.
a. contrasting
b. comparative
c. pioneering
d. superlative
e. differentiational
Answer: B