Allstate Insurance has mostly ditched its famous "in good hands" ads in favor of a character called "Mayhem," who shows up in your life at random- and trashes it. What kind of advertising appeal were these ads using?

Allstate Insurance has mostly ditched its famous "in good hands" ads in favor of a character called "Mayhem," who shows up in your life at random- and trashes it. What kind of advertising appeal were these ads using?









a. fear
b. consequences
c. health
d. vanity and egotism
e. consciousness
















Answer: A


Marketing

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