A(n) ___ is a defined group that managers feel is most likely to buy a firm's product.
a. target market
b. buying center
c. aggregated unit
d. consumer cluster
e. demographic sample
Answer: A
A(n) ___ is a defined group that managers feel is most likely to buy a firm's product.
a. target market
b. buying center
c. aggregated unit
d. consumer cluster
e. demographic sample
Answer: A