A(n) _____ refers to the margins that a buyer generates over a lifetime less the cost of serving the customer.
A. product lifetime value
B. inventory index
C. customer lifetime value
D. chain ratio
Answer: C
A(n) _____ refers to the margins that a buyer generates over a lifetime less the cost of serving the customer.
A. product lifetime value
B. inventory index
C. customer lifetime value
D. chain ratio
Answer: C