___ are eager to try new ideas and products. They typically have higher incomes, are better educated, and are more cosmopolitan than other categories of adopters.

___ are eager to try new ideas and products. They typically have higher incomes, are better educated, and are more cosmopolitan than other categories of adopters.










a. early adopters
b. innovators
c. early majority
d. late majority
e. laggards















Answer: B


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