Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.









a. Market Segmentation
b. Differentiation
c. Positioning
d. Market Targeting












Answer: C