As a manufacturer of jams and jellies, Smucker's sells a highly standardized product to consumers all over the United States. You would expect Smucker's to rely on ___ to promote its products.

As a manufacturer of jams and jellies, Smucker's sells a highly standardized product to consumers all over the United States. You would expect Smucker's to rely on ___ to promote its products.









a. public relations
b. peronal selling
c. advertising and promotions
d. publicity and direct marketing
e. product innovation















Answer: C


Marketing

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