Based on the market attractiveness/competitive position matrix, which of the following strategies should a firm consider when the market attractiveness is moderate and the competitive position is weak?

Based on the market attractiveness/competitive position matrix, which of the following strategies should a firm consider when the market attractiveness is moderate and the competitive position is weak? 










A. It should expand without high risk or minimize investment and focus on operations.
B. It should withdraw if indications of sustainable growth are lacking.
C. It should emphasize profitability by increasing productivity.
D. It should seek ways to increase current earnings without speeding market's decline.












Answer: A


Marketing

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