Best Buy institutued a system in all of its stores that customizes their product offerings for the five key segments it has identified: affluent professional males, young entertainment enthusiasts, upscale sububan moms, families who are practical technology adopters, and small businesses with fewer than 20 employees. This focus implies that Best Buy is:

Best Buy institutued a system in all of its stores that customizes their product offerings for the five key segments it has identified: affluent professional males, young entertainment enthusiasts, upscale sububan moms, families who are practical technology adopters, and small businesses with fewer than 20 employees. This focus implies that Best Buy is:








a. ethnocentric
b. demand-based
c. sales-centric
d. supply based
e. customer-centric















Answer: E


Marketing

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