Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are:

Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are:










a. price, sales support, and service
b. quality, service, and price
c. reputation, price, and capability
d. price, delivery time, and product reliability
e. service, quality, and reputation

















Answer: B


Marketing

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