NAIMMCQ Marketing Can come from a variety of sources --- accounting (sales, cash flow, costs etc); sales force; marketing (demographics etc); customer service etc; scanner panel. Usually can be accessed more easily than other information sources, but always problems - incomplete data, disorganized, too much info.

Can come from a variety of sources --- accounting (sales, cash flow, costs etc); sales force; marketing (demographics etc); customer service etc; scanner panel. Usually can be accessed more easily than other information sources, but always problems - incomplete data, disorganized, too much info.

Marketing

Can come from a variety of sources --- accounting (sales, cash flow, costs etc); sales force; marketing (demographics etc); customer service etc; scanner panel. Usually can be accessed more easily than other information sources, but always problems - incomplete data, disorganized, too much info.

a. Marketing Intelligence
b. Marketing Information System
c. Internal Databases
d. Marketing Research

Answer: C

NAIMMCQ

Can come from a variety of sources --- accounting (sales, cash flow, costs etc); sales force; marketing (demographics etc); customer service etc; scanner panel. Usually can be accessed more easily than other information sources, but always problems - incomplete data, disorganized, too much info.

Can come from a variety of sources --- accounting (sales, cash flow, costs etc); sales force; marketing (demographics etc); customer service etc; scanner panel. Usually can be accessed more easily than other information sources, but always problems - incomplete data, disorganized, too much info.

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