Characteristics of rate of adoption: The degree to which the innovation fits the values and experiences of potential consumers.

Characteristics of rate of adoption: The degree to which the innovation fits the values and experiences of potential consumers.

Characteristics of rate of adoption: The degree to which the innovation fits the values and experiences of potential consumers.









a. Relative Advantage
b. Communicability
c. Complexity
d. Compatibility
e. Divisibility












Answer: D