Classification of Marketing research: By application of research results.
a. Qualitative or Quantitative research
b. Exploratory, Descriptive, or Causal research
c. Applied or Basic research
Answer: C
Classification of Marketing research: By application of research results.
a. Qualitative or Quantitative research
b. Exploratory, Descriptive, or Causal research
c. Applied or Basic research
Answer: C