Companies should manage ___________ carefully. They should view customers as assets that need to be managed and maximized.

Companies should manage ___________ carefully. They should view customers as assets that need to be managed and maximized.

Companies should manage ___________ carefully. They should view customers as assets that need to be managed and maximized.









a. Share of Customer
b. Customer Equity
c. Customer Lifetime Value
d. Consumer-generated Marketing












Answer: B